NT Motor Accidents Compensation Commission

Alcohol is the largest contributing factor in all deaths and serious injuries on Northern Territory roads.

Enough's Enough was launched in December 2016 to tackle the problem of drink driving in both urban areas and the bush. 

The  campaign tells the story of real Territorians and why they have had enough of drink driving and includes materials develop in partnership with Indigenous communities across the Territory.

Territory-wide campaign

The Territory-wide campaign looks at drink driving from the perspectives of those most impacted by its affects.

The Hassall family lost their daughter and sister Sharnay when a drunk driver hit the car she was travelling. They join emergency workers, doctors and policemen in saying "Enough's Enough". 

Filmed in and around Darwin, the campaign features the real stories of Territorians. There are no actors in this campaign - just people who have "had enough".

Sorry Business

The Indigenous campaign features artists from six communities telling their very personal experiences with drink driving crashes while developing artwork that symbolises the sorry business that ensued.

The campaign is broadcast throughout the Northern Territory reaching all regional and remote areas through Indigenous TV, Radio, Social Media and on-the ground support activities.